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La Liga sell broadcasting rights to Movistar and DAZN 

La Liga

La Liga sell broadcasting rights to Movistar and DAZN 

La Liga sell broadcasting rights to Movistar and DAZN 

La Liga in Spain has reached an agreement to sell its domestic broadcasting rights to Movistar and DAZN for 4.95 billion euros ($5.59 billion) over five years, it said in a statement on Monday. The deal is a record for the top football league, with its last contract signed with Telefónica in 2018, a three-year deal for 2.940 billion euros.

The rights will be shared between the TV operator and the over-the-top video streaming service (OTT). Everyone will be entitled to five matches per week, except for three weeks of the season, when Movistar is entitled to all matches. The rights to broadcast matches in bars and restaurants and the rights to weekly TV games without subscriptions are not included in the agreement, and the bidding process for them will open in February or March 2022.

The deal comes after clubs on Friday approved a €1.994 billion investment from private equity fund CVC Capital Partners in the first such deal in Europe, although four clubs including Barcelona and Real Madrid have given up. The so-called “La liga Boost” agreement gives CVC an 8.2% stake in a new company that will generate revenue from LaLiga’s broadcast and sponsorship rights.

La Liga and CVC told Reuters in October that their goal was in the medium term to regain the number of subscribers to football pay-TV channels that had been lost in Spain in recent years. According to La Liga data, the subscribers declined from 40 lakh in 2016-17 to 25 lakh in 2020-21. 

La Liga and CVC are betting on building a bigger fan base to improve revenues by offering more packages on different platforms for spectators watching football in Spain. Both the proposals will help clubs cover some of the major losses caused by the global COVID-19 pandemic.

La Liga is the first of the top five European football leagues to reach an agreement on domestic TV rights, surpassing the last one. Germany’s Bundesliga, Italy’s Serie A and France’s Ligue 1 saw revenues fall in their latest TV offerings, while the English Premier League renewed its packages for another three seasons under similar financial conditions.

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