Inter has announced their new main shirt sponsors for the upcoming season. Serie A champions introduced Socios as their new kit sponsors. Inter completed 26 years of sponsorship agreement with Pirelli.
The official website of Nerazzurri issued an official statement announcing their agreement with the blockchain-based platform. The contract is worth €20 million per year, according to Sky Sport Italia. The new sponsors Socios will replace Pirelli after 26 years.
“Inter have announced a major new partnership with Chiliz $CHZ, the leading blockchain provider for the global sports and entertainment industry. Through this partnership, the club will promote their soon-to-be-launched $INTER Fan Token from the front of their shirt,” Inter’s official announcement reads.
“Socios.com, the Nerazzurri’s new Global Main Jersey Partner, will become a digital meeting place for Inter’s worldwide fanbase, with the partnership reflecting the Club’s drive to create an ever-better fan experience for their global following.
“$INTER Fan Tokens will create new experiences for Inter Milan supporters across the world, allowing them to become part of a vibrant digital community on Socios.com. There will be countless engagement opportunities on Socios.com for $INTER Fan Token holders, including the chance to influence the club in a range of important, interactive and fun, polls every season.”
“Fans will also be able to access exclusive club-related content, put their skills to the test and go up against other fans from around the world in club-related games, competitions and quizzes, competing in global leaderboards to earn once-in-a-lifetime real-life and digital VIP rewards and experiences. The $INTER Fan Token will launch in the near future.”
Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases. “More than 40 major sporting organisations have partnered with Socios.com to launch Fan Tokens, including some of the biggest European football clubs and the Argentina and Portugal national football teams, as well as a number of leading teams from F1, eSports and cricket.”
“Created by Chiliz $CHZ, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans for 2021 and is targeting many more Fan Token launches throughout the world. Nearly 1.2 million fans have already downloaded the Socios.com app and the company’s hypergrowth will continue as it targets many more Fan Token launches with partners globally.”
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